Turning emerging technology into human experiences

Qualcomm Labs

Agency of Record for Qualcomm Labs
Qualcomm Mav's AR mobile app mockup

Digital Innovations for Qualcomm Labs

As Agency of Record with Qualcomm labs, Signature commercialized and launched innovative ideas, products, and concepts built with Qualcomm technology — and brought these products directly to market.

We worked closely with Qualcomm engineering teams to design groundbreaking mobile experiences using AR, peer-to-peer gaming, image & sound recognition, and beacon technologies. 

Digital & Corp Products

  • Gimbal
  • AllJoyn
  • Vuforia
  • Star Trek Into Darkness app
  • Star Wars Course For The Force app
  • Mattel’s Rock’em Sock’em Robots AR app
  • Dallas Mavericks’ AR Hoops app
  • Quick Draw app
  • Spud Ball app

Our Contribution

Vision, Strategy

Internal Stakeholder Alignment

Internal Vision Roadmap

Brand/Marketing/Comms Strategy


Mobile Native
React Native
Systems Architecture: AWS, Google Cloud, Bare Metal
Web Frontend
API & Backend
Mobile SDK: Native iOS / Android
3rd Party Integration: Social, Google Locations, Analytics
Code Refactoring

Product Definition

Product Recommendations and Roadmap
User Stories
Technical Architecture
Data Modeling
Analytics Definition
Usability Testing
Consumer Applications
Qualcomm Labs

Dallas Mavericks Championship

We created the first mobile AR game for a live sports event.

For the launch of Qualcomm’s Mobile Augmented Reality Platform, we partnered with the Dallas Mavericks to create an AR mobile game during the NBA Playoffs.

AR allowed fans to become players with their tickets; every ticket became a game activation enabling people to play in the stadium and get featured on the jumbotron.

Qualcomm Mav's AR mobile app mockup
Consumer Applications
Qualcomm Labs

Rock 'Em Sock 'Em Robots AR

In partnership with Mattel, we brought Rock ‘Em Sock ‘Em Robots to life with AR. 

With the Rock ‘Em Sock ‘Em AR app, players can point their phones at any surface to see Red Rocker and Blue Bomber pop up in the classic yellow arena. Challenge friends to a battle and use on-screen buttons to throw punches and knock their block off!

Qualcomm Rock'em Sock'em mobile app mockup
Consumer Applications
Qualcomm Labs

Quick Draw

We built a multiplayer-doodle-maker. (Try saying that five times fast.)

Quick Draw connects players in close proximity into a collaborative drawing canvas, allowing them to create a work of art together one piece at a time.

This project was our first to implement Qualcomm’s AllJoyn technology, a peer-to-peer gaming tech that enables ad hoc, proximity-based, device-to-device communication without the use of an intermediary server.

Qualcomm Quick Draw mobile app mockup
Consumer Applications
Qualcomm Labs


We  developed Chalkboard as a real-time collaboration tool to write or draw with others in proximity simultaneously.

Users simply connect to other Chalkboarders sharing the AllJoyn network, and start a session. Each active participant can contribute to note-taking, brainstorming, or illustrating, all in real-time.

Qualcomm Chalkboard mobile app mockup
Consumer Applications
Qualcomm Labs


Remember “hot-potato-hot-potato”? We made it mobile.

Anyone with a mobile phone and the Spudball app can jump in with people nearby to pass the “hot potato” before it explodes! AllJoyn peer-to-peer gaming technology proved a huge hit for mobile games, events, and location-based experiences.

Qualcomm Spudball mobile app mockup
Related Case Studies
2004 - 2021