The World’s First AR Movie App

PARAMOUNT

Star Trek Into Darkness Mobile AR App design

Trekking into Augmented Reality

To promote Paramount’s film Star Trek Into Darkness, Signature created the world’s first Augmented Reality Movie App.

The app allowed users to delve deeper into the Star Trek universe by interacting directly with media from the film to unlock additional content and experiences. Users collected points, viewed content, and worked their way through the Star Trek Academy.

The Star Trek Into Darkness app was the first AR app to combine geo-location, image recognition, and sound-based fingerprints enabling contextual game events.

Our Contribution

MARKET AND USER RESEARCH

Consumer Profiling
Competitive Analysis
Market research/Trends

VISION, STRATEGY

Internal Stakeholder Alignment
Internal Vision Roadmap

PRODUCT DEFINITION

Product Recommendations and Roadmap
User Stories
Technical Architecture
Data Modeling
Analytics Definition
UX/UI
Prototyping
Usability Testing

DEVELOPMENT

Mobile Native
React Native
Systems Architecture: AWS, Google Cloud, Bare Metal
Web Frontend
API & Backend
CMS

PRODUCT & TECHNICAL SUPPORT

Technical Scope and Resource Management
Technical Oversight of Development
Q/A Testing
User Feedback Testing
App Store Submission
Ongoing Product Strategy and Management

DESIGN

Creative Templates & Assets
Copywriting

FEATURES

PARAMOUNT

End-to-End Engagement

For the first time ever, studio marketing was able to track a fan’s engagement with movie media assets from first contact through ticket purchase and beyond.

Star Trek Into Darkness mobile user interface

FEATURES

PARAMOUNT

Geofencing and Proximity Beacons

Using Qualcomm’s Gimbal™ context awareness technology, the Star Trek app delivered exclusive content and advanced real world game experiences based on the user’s location.

FEATURES

PARAMOUNT

Sound Recognition

We built in an audio scan function that automatically recognized and rewarded users for watching Star Trek into Darkness content on TV and other media.