Customizing the Disney Experience
DISNEY
Personalized Movie Merchandise
Disney FanKit
To increase fan engagement with multiple Disney brands, Signature created a fun, compelling experience which allows fans to choose an image of their favorite Disney character, choose an inscription and personalize the piece with their own name.
At the end, the fans get a digital poster they can download and print, as well as multiple social sharing images. The new program kicked-off to amazing success.
Our Contribution
VISION, STRATEGY
Internal Stakeholder AlignmentInternal Vision Roadmap
Brand/Marketing/Comms Strategy
PRODUCT DEFINITION
Service DesignProduct Recommendations and Roadmap
Technical Architecture
UX/UI
Prototyping
Usability Testing
DEVELOPMENT
Systems Architecture: AWS, Google CloudWeb Frontend
API & Backend
PRODUCT & TECHNICAL SUPPORT
Technical Scope and Resource ManagementTechnical Oversight of Development
Q/A Testing
User Feedback Testing
Ongoing Product Strategy and Management
Content Management
BRAND
Communications ArchitectureCustomer Experience
DESIGN
Media LibrariesToolkits and Style Guide
Creative Templates & Assets
Copywriting
Designing Magical Experiences
Signature built FanKit from the ground up—including concept, design, UX/UI, development engineering, and content management for several branded installations including:
- Captain America: Civil War
- Disney Princesses
- Cars 3
- Incredibles 2
- Toy Story 4
