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The First Mobile AR Game for the NBA Playoffs

NBA DALLAS MAVERICKS

Mobile App Development - Qualcomm AR x NBA Dallas Mavs
Qualcomm Mav's AR mobile app mockup

NBA ALL ST(AR)S

For the launch of Qualcomm’s Mobile Augmented Reality Platform, we partnered with the Dallas Mavericks to create an AR mobile game during the NBA Playoffs. Each NBA Dallas Mavericks Championship ticket unlocked an interactive Hoops Augmented Reality game.

AR allowed fans to become players with their tickets; every ticket became a game activation enabling people to play in the stadium and get featured on the jumbotron.

Our Contribution

Product Definition

Product Recommendations and Roadmap
User Stories
Technical Architecture
UX/UI

Development

Mobile Native
Java Based AR
Systems Architecture: AWS

Product & Technical Support

Q/A Testing
Ongoing Product Strategy and Management

Design

3D Design
Toolkits and Style Guide
Creative Templates & Assets
Design
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NBA DALLAS MAVERICKS

Step Onto the Virtual Court

By pointing their phone at a Dallas Maverick season ticket, fans could digitally transform their ticket into a virtual basketball court. Depending on the player featured on their season ticket, users played as Mav’s stars Dirk Nowitzki, Jason Kidd, or Jason Terry using on-screen touch controls.

Qualcomm Mav's AR mobile app character mockup
Qualcomm Mav's AR mobile app character mockup
Qualcomm Mav's AR mobile app mockup
Qualcomm Mav's AR mobile app mockup
Qualcomm Mav's AR mobile app logo
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