The NFL's First-Ever Hologram Fan Experience

Altered Reality Corp. Play3D AR Camera

Marketing & Launch Strategy

Face-to-Face with Fan Favorites

In partnership with Altered Reality Corp (ARC), Signature designed and brought to market the world’s most photorealistic & shareable augmented reality experiences.

This pioneering app transports lifelike holograms into the camera view of a smartphone users’ environment, where video clips can be captured and shared across social networks and via email and text.

Optimized for iOS 12 and powered by ARKit, Play3D delivers the next generation of Augmented Reality capture technology to consumers and offers a line-up of exciting holograms people love.

To launch Play3D and bring this new technology to market, Signature teamed up with a host of NFL All-Stars to offer football fans a virtual experience like no other.

Our Contribution

Vision, Strategy

Brand Positioning
Product Launch
Marketing Strategy

DESIGN

Motion Graphics
Cinematography
Storyboarding
Post-Production
Video Editing
Sound Editing

Development

Mobile App
App Store Submission

Product Defintion

User Stories
UX/UI
Usability Testing

HOLOGRAMS

Altered Reality Corp. Play3D AR Camera

Meet the Players

Our line up for launch featured seven professional football stars including Josh Allen, Saquon Barkley, Sam Darnold, Lamar Jackson, Baker Mayfield, Josh Rosen and JuJu Smith-Schuster, whose hologram images were captured during the 2018 NFLPA Rookie Premiere.

Play 3D mobile mobile app user interface mockup

Outcomes

Recognized by the Davey Awards

Gold in Mobile Features Best Use of Augmented Reality 2019
Silver in Mobile Apps/Sites Innovative/Experimental 2019

Recognized by the Indigo Awards

Gold in Mobile Interaction & Experience 2019
Gold in UX, Interface & Navigation 2019
Silver in Innovative Use of Mobile Technology 2019
Silver in Mobile App 2019
Silver in Apps 2019

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2004 - 2021